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Social media platform usage among Boomers is highly concentrated, with a strong preference for established, large-reach platforms like Facebook and YouTube, while platforms popular with younger demographics see significantly lower adoption . For example, only 19% of adults 65 and older use Instagram, compared to 80% of adults 18 to 29, and just 5% use TikTok daily . This data is essential for media planning to ensure budget is allocated to channels that actually reach the intended audience. Official Website: https://boomboxnetwork.com/